White, Black, or Grey: Which Search Optimizer Are You?

by Randy Milanovic
Spend enough time learning about search optimization, and you’ll undoubtedly run into strong opinions about “white hat” versus “black hat” tactics. Marketers argue (often very privately) all the time about which work best, or are even ethical to use. To understand which camp we fall into – and where we think you should be, too – it’s important to know some of the key differences.Read the full article