Why And How Publishers Will Force Advertisers To Engage Consumers

by David Rodnitzky
Traditional media-buying negotiations are pretty straightforward: The publisher has some inventory it wants to sell, and the advertiser that is willing to pay the most for that inventory wins! It’s that “supply and demand” concept that you learn in Econ 101. That model, however, is under threat, and it’s being challenged by internet marketing behemoths like Google and Facebook.Read the full article