3 reasons you shouldn’t always bid on your own brand

I have previously explained why I believe you should bid on your own brand in AdWords. I did, however, mention that it does not always pay off. In this article, I will describe three cases where you could consider not bidding on your own brand name. 1. You have many users who visit your site on a regular basis If you have many users who frequent your site, you risk spending m ...Read the full article