5 Articles That Will Turn You Into a Data-Driven Social Media Marketer

You mean to tell me you’re not using data to direct your social media efforts? Social media marketing is often used to pull in new followers at the top of the funnel. People cast a wide net but in many cases, completely miss the mark when it comes to tracking their efforts. They neglect to set concrete, measurable goals – in other words, they neglect to run structured social media campaigns.Read the full article