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adweek.com - 25 readers, 295 Tweets - One day after launching a mobile payment and ordering app, Taco Bell says its stunt to shut down social media had some initial success. On Tuesday, 90 percent of the chain's 6,000 U.S. stores began accepting mobile orders and payments through an iPhone and Android app.
adweek.com - 34 readers, 483 Tweets - When you know your company's next social media post is going to get trolled, it pays to plan accordingly. That's the lesson from Groupon's massive success on Facebook last week, when a stellar social response by an in-house team turned the rather dildo-esque Banana Bunker into a gold mine of fan engagement and sales.
adweek.com - 15 readers, 1131 Tweets - Taco Bell made a bold move today to grab the attention of hungry millennials. It darkened its social media pages (even appearing to wipe out its 1.4 million Twitter followers and erase all previous Facebook posts) to spotlight a single message: Customers can now order tacos, burritos and chalupas from the chain's new mobile app.
mashable.com - 13 readers, 1081 Tweets - Taco Bell blacked out its social media accounts on Tuesday in an effort to promote the launch of its new mobile ordering and payment app.