Autopsy: Why Microsoft’s ad business whithered

by Ricardo Bilton
On Tuesday, Microsoft said that it was handing over its ad sales business to AOL, capping off the company’s gradual retreat from the space. With the deal AOL (now owned by Verizon) controls Microsoft’s ad-supported businesses, including MSN.com, Outlook and Xbox video. It doesn’t, however, touch Microsoft’s Bing search business, which the company isn’t letting go of.Read the full article