Confessions of agency execs frustrated by their clients

by Shareen Pathak
Many agency folks agree that theirs would be a better business if clients had less control — even though clients pay the bills. It’d let agencies do better work unfettered by outmoded ways of thinking; fees would be high and margins wouldn’t be squeezed and procurement probably just wouldn’t exist. But there are other, smaller things clients do that just piss agencies off across the boards.Read the full article