Facebook Offers Option of Paying for Video Ads After 10 Seconds

by David Cohen
Does 10 seconds sound like a lot of time? It is when it comes to viewing video ads on Facebook. The Wall Street Journal’s CMO Today blog reported that the social network introduced a new pricing option for advertisers, giving them the option of only paying for video ads that were viewed for at least 10 seconds, rather than being charged when those ads were displayed on users’ screens.Read the full article