How Sony Mobile Increased Facebook Link Clicks by 70%

by Lucy Hitz
In May, Sony Mobile was having a pretty good month on Facebook. It was generating a ton of engagement with relatively low-lift posts that acted as rallying cries for dedicated Xperia fans, like this one (Sony Mobile’s most engaging post in the month of May). Sony Mobile also did a great job of generating user responses, and fostering a community on its Facebook page by respo ...Read the full article