Resistance is futile: Programmatic’s taking over branding, too

Written by Dax Hamman, SVP business development and product, Buyer Cloud, Rubicon Project. You’ve seen the headlines: Programmatic use among marketers is growing fast. But that’s not the full story. While much of the attention is focused on how automation is enhancing direct response and other performance-based campaigns, more and more marketers are taking aim at a new objective: branding.Read the full article