The Most Important Audience for Your Content Marketing: Your Own Employees

by Brett Lofgren
When we talk about what fuels content marketing today, the typical buzzwords always crop up: engagement, brand awareness, audience building and retention. We talk about the content we create—social, blogs, white papers, videos, etc. We talk about budget, and how we wish we had more of it. But we typically don’t talk about our most important audience: our employees.Read the full article