The Power of the Premium: How Increasing the Quality of Your Bonus Can Improve Conversion Rates

by Sherice Jacob
Back in 1986, a researcher named Jerry Burger set up an experiment to test the power of getting a bargain. At his Santa Clara University stall during an art fair, Jerry was selling cupcakes and cookies — with a twist. Half the customers who came to his booth were told immediately that a cupcake and two cookies cost 75 cents. The other half was told that each cupcake cost 75 cents.Read the full article