Three Ways To Win With Mobile Wallets

by Adam Dorfman

CMO Speaks: Apple Pay + Passbook & Google Wallet Driving 7-Figure Sales Results

Pep Boys CMO Ron Stoupa describes how the Pep Boys brand is evolving. By the middle of 2015, more than half of Pep Boys' traffic will come from a mobile device. To capitalize on mobile marketing and mobile wallet (Apple's Passbook & Google Wallet), Pep Boys partnered with mobile marketing leader, Vibes.

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