Why Content Marketing Is Like a Relationship

In the 39th episode of the Brand Newsroom podcast, co-host Nic Hayes compared engaging with a brand through content to starting a new romantic relationship. “If you start dating a brand and getting to know your brand, you’ll make a commitment to it down the track. You don’t meet a girl for the first time and go and marry her… That’s what we should be doing as brands, building ...Read the full article