Why Social Media Stunts Rarely Work Out

We’ve all seen the flash-in-the-pan-style social media stunts put on by large companies. They’re usually either attempts at guerrilla marketing or clever, calculated tactics designed to capture the interest of a fickle and powerful market. Take, for example, DHL’s social marketing stunt last year—DHL shipped a number of boxes with temperature-sensitive material that changed ...Read the full article

Trojan Mailing

How UPS, TNT and DPD advertised for DHL. Involuntarily and clueless.


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