Compelling Coverage: How the Insurance Industry Is Taking Content Marketing By Storm

Insurance may not be known at the sexiest industry, but if that reputation is going to change, now is as good a time as ever. As Neil Patel, co-founder of KISSmetrics, Crazy Egg, and Quick Sprout, said: “There is no such thing as a boring industry. There are just bad writers who aren’t creative.” To be clear, there’s plenty of interest in the industry—“insurance” is the most e ...Read the full article