How Millennial Parents Use Mobile Phones to Shop in Stores

Some 85% of all Millennial parents say they use smartphones to help them shop while in stores, according to a recent report from Retale. The report was based on data from a survey of 500 Millennial adult men and women age 18-34 who live in the United States. Though mobile use is nearly equally popular for Millennial mom and dad in-store shoppers, how each group uses its ...Read the full article