How to Make Digital Advertising as Successful as Hot Chocolate at an Ice Rink

On a blisteringly cold winter day, nine-year-old Nick trudges down the snowy sidewalk lugging a big thermos of hot chocolate. He arrives at the public ice skating rink and holds up a handwritten poster that says "HOT CHOCOLATE!!!" He walks among the shivering spectators, selling $1 cups. The ice skaters, tired and cold, shuffle off the ice to buy a cup, too.Read the full article