Programmatic sellers: Remember your ABCs

Every salesman worth his Bluetooth is familiar with the ABCs of the business: “Always be closing.” The mantra was memorably hammered home in Alec Baldwin’s expletive-laden “pep talk” in Glengarry Glen Ross. But what happens when machines enter the game? Can sellers sit back and let automation virtually pound the pavement while they patiently wait for the returns to roll in? Not a chance.Read the full article