Rainbow Connection: Should Your Brand Jump for Social Change?

Marketers have undoubtedly been working overtime lately to keep their brands on the pulse of social change. Sweeping legislative changes, triumphant social justice causes and tweeted celebrity swagger have all swelled together into a heady mixture of trends and opportunities for companies. But should your brand respond to every hot topic trending across the landscape? Or, m ...Read the full article

  • This Is How Fast America Changes Its Mind

    bloomberg.com - 29 readers, 9936 Tweets - As the Supreme Court considers extending same-sex marriage rights to all Americans, we look at the patterns of social change that have tranformed the nation.

  • How Taylor Swift Convinced Apple to Change Its Mind

    abcnews.go.com - 13 readers, 83 Tweets - With just over one week until Apple Music launches, Taylor Swift is creating a new precedent with the biggest tech company in the world.