Why Social Networks and Marketers are Flocking to Native Video

Video is taking over the Internet. Streaming services like Netflix and Hulu have disrupted the cable industry business model. And until recently, people could share video from external sites on social media channels. But now social networks are adopting native video. The objective: to contain the user experience.Read the full article

  • Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

    adweek.com - 23 readers, 478 Tweets - Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated. The ad updates come more than a year after Pinterest first started selling Promoted Pins, and the changes are a big step for its ad technology.