6 Things to Watch for When Starting AdWords for Video

by Pauline Jakober

How to create an AdWords for Video campaign

How to advertise video ads on YouTube and across the web with AdWords. #AdWordsTips Learn more https://support.google.com/adwords/answer/2375425 Learn how to link your YouTube and AdWords accounts: https://support.google.com/youtube/answer/3063482 This video contains captions. To enable them, click the captions icon at the bottom right-hand side of the video. _______________________________________________________ SCRIPT: With AdWords for video, you can introduce your business to billions of viewers on YouTube and beyond. This video will show you how to: Set up your first AdWords for video campaign. Create your video ads and choose how they'll appear and Choose the audience that should see your ads. Before you start, we recommend that you link your YouTube and AdWords accounts. You'll need to have the channel's YouTube login credentials or the video owner's permission. You'll see linked accounts at the bottom of the Linked YouTube accounts page. When you're ready to create your new video campaign, sign in to your account, choose the Campaigns tab, and then click the New campaign (+CAMPAIGN) button. Enter a campaign name and your daily budget. Next, choose the ad networks where you'd like your ads to appear. We recommend leaving all networks selected to expose your video to the largest possible audience. Now, choose your target locations and languages. Make sure your selected language matches the language spoken in your video. To create a new video ad, you'll need to tell us which YouTube video you'd like to advertise. You can search for the name of your video in the box, or enter the YouTube URL here if you know it. If you have video content you'd like to promote before short or long-form videos on YouTube and the Google Display Network, you can create an in-stream video ad. Under “in-stream,” you’ll enter a display URL and destination URL. If you want, you can add a companion banner, which is simply a box inside of or next to your video ad where you can add a promotional image or other video. Decide if you want to use an auto-generated image from videos in your own channel or upload your own image for the companion banner. With annotations you can layer text, links, and hotspots over your video to add interactivity and promote engagement. You can show or hide annotations from your ad. If you want to show a video next to YouTube videos, as part of a YouTube search result, or within other website content across the Google Display Network, you can create an in-display video ad. Just choose a thumbnail image, and then add a headline and 2-line description for your ad. Select a landing page for your ad. And then give your ad a name. You can set custom tracking parameters if you want. Next, you’ll choose how often you want to rotate your ad and set a limit on how frequently your ad will show. When you're done, click Save and continue. Next, select how much you want to pay when someone views your video. This is called your “Max cost-per-view, or CPV, bid.” This is the most you're willing to pay when someone watches the first 30 seconds of the ad or watches it all the way to the end, whichever comes first. You can select a default maximum CPV bid for all ads in the campaign or select Customize bids per format to set individual bids. Your ad traffic estimates will update as you make changes. You can choose to limit your ad's reach by using demographic targeting, for example, by age, gender, or specific interests. You might want to keep your default settings to reach all viewers. For example, if you choose to target only men and women aged 55-64, you could significantly limit your ad's exposure. Once you're done with your targeting settings Click Save targeting group. You're all done creating your first video ad and campaign! Now you know how to create an AdWords for video campaign that shares your story with a whole new audience on YouTube. For more help with creating a video ad campaign for YouTube, check out the AdWords Help Center.

AdWords for video: Call to Action Overlays

In this tutorial we show you how to add Call to Action Overlays to your videos (8 of 14).

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