Barton F. Graf: We can be serious, too

by Shareen Pathak
It’s been five years since Gerry Graf quit what he calls a “fantastic job” as chief creative officer at Saatchi & Saatchi to found Barton F. Graf 9000, the fiercely independent and strongly creative agency (named after his father). Graf — the “creative” side of the company — was soon joined by Barney Robinson, who brought with him a strong planning and business background from BBH.Read the full article