10 Characteristics of Killer Twitter CTAs You Can Use Today

by Lauren Dugan
A CTA, or call-to-action, tells your audience what action you want them to take. It lights the path to the next point of engagement with your brand, and is a cornerstone of marketing messages both on- and offline. When it comes to Twitter, the typical actions that most brands want to see are clicks, follows, retweets, replies, and (to a lesser extent) favorites.Read the full article