How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

by Greg Jarboe
How @Expedia Tapped into the Emotional Power of Travel Videos According to Wendy Olson Killion, the director of product management for Expedia Media Solutions, “Travel sites are highly functional and rational. But travel is personal and emotional.” This misalignment between travel technology – which asks you where you’re flying from and to, when you’re departing and returnin ...Read the full article

Find Your Understanding Expedia Find Yours

Travel site Expedia endorses gay marriage, and shows how it brings families together when it matters the most

EXPEDIA Find Your Strength

Web film I recently produced telling the story of Maggie and the friendship she made with Odie while in cancer treatment at St. Jude Childrens Research Hospital in Memphis. St. Jude provides treatment and housing to children with life-threatening diseases, from anywhere in the world, for free! Expedia is now the sponsor for all St. Jude travel (providing travel for children and their families).