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theguardian.com - 12 readers, 237 Tweets - Sir Martin Sorrell’s marketing services group joins newspaper and tech company in new venture that aims to work across media and ad industry
adage.com - 9 readers, 308 Tweets - CBRE Group is extending its content marketing program with the launch of "Blueprint," an online magazine that covers commercial real estate trends and issues.
adage.com - 16 readers, 66 Tweets - The Cannes Lions International Festival of Creativity did not award a top prize for the branded content and entertainment category
forbes.com - 11 readers, 115 Tweets - Two months ago we asked Kraft Foods to dish out their recipe for successful content marketing. Since then more and more marketers have been requesting additional perspective from fellow leading advertisers. Therefore, we decided to interview three more Fortune 500 companies that appear to be effectively running part of their [...]