5 Ways a Penalty Can Dramatically Improve Your Call To Action

by Demian Farnworth
One of the best ways to ruin a truly great sales letter is to not ask for action. The second best way is to include a call to action without a penalty. Indeed, not all calls to action are the same, but a strong call to action is typically: singular visible promising clear about what happens next brimming with trust elements It also has: a distinct button to ...Read the full article