A Comprehensive Guide to A/B Split Testing

by Zac Johnson
Whether it’s for landing pages or measuring the success of your ad copy in pay per click marketing, A/B split testing is crucial to the longterm success of your ad campaigns. A simple switch of a word or color and your campaign conversions can quickly take a turn for the worse or better. When it comes to split testing, there are many ways to optimize your landing pages outside ...Read the full article