Five Ways to Prove Marketing's Value by Saving Sales Costs

Prospect self-education is making up more and more of the B2B (and high-value B2C) purchase journey. It used to account for perhaps 10% of the buying journey; now, depending on which research you trust, it forms 50-70% of the process. And in a few years it might be 90% for many categories. Regardless of the ongoing debate about the actual numbers (which of course vary by ind ...Read the full article