Nike Outduels FIFA Women’s World Cup Canada 2015 Sponsor Adidas on Twitter

by David Cohen
Being the sponsor of FIFA Women’s World Cup Canada 2015 didn’t prevent Adidas from seeing rival Nike more than double its tournament-related mentions on Twitter. According to digital marketing company Amobee Brand Intelligence, Nike’s #NoMaybes campaign–highlighted by the video below, which featured several members of the victorious U.S. Women’s National Team—helped drive it to the top spot.Read the full article

Nike Soccer: "American Woman"

Strong alone. Unstoppable together. Train like the #uswnt with the right Women’s soccer gear, training apps and inspiration for on and off the field. Find everything you need to own the game: #NoMaybes