Being the sponsor of FIFA Women’s World Cup Canada 2015 didn’t prevent Adidas from seeing rival Nike more than double its tournament-related mentions on Twitter. According to digital marketing company Amobee Brand Intelligence, Nike’s #NoMaybes campaign–highlighted by the video below, which featured several members of the victorious U.S. Women’s National Team—helped drive it to the top spot.Read the full article
Nike Soccer: "American Woman"
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