Small Stuff, Big Impact: How Getting The Details Right Can Massively Boost Your Business

by Barry Adams
I’m a bit of a conflicted person. Those who know me will go “well, duh” at this, but let me elaborate anyway: I have contradictory opinions about many things. Take, for example, Google. On the surface, anyone who reads my writing regularly will conclude that I absolutely loathe Google and everything it stands for. And that’s true, to an extent.Read the full article

Rory Sutherland: Sweat the small stuff It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on, at Watch a highlight reel of the Top 10 TEDTalks at

  • Paddy Power's 10 most controversial adverts - 31 readers, 94 Tweets - Paddy Power profits have risen after the group was given a boost when Arsenal striker Nicklas Bendtner revealed his lucky pants depicting the name of the bookmaker at Euro 2012. Here, we look at the company's most controversial adverts.