Twitter Officially Launches Ads Companion For Mobile Campaign Management

by Martin Beck
Twitter’s mobile ad management feature, introduced as an experiment last week, is now an official part of the company’s tool set. Today, Twitter announced the launch of the tool, which it’s calling the Twitter Ads companion. The tool enables advertisers to monitor and adjust campaigns from their iOS and Android apps. Campaigns still must be initiated from the desktop ads dashboard at ads.Read the full article