Why Mobile Matters Most to Millennials

by Linda Bustos
Omnichannel commerce is a hot topic, with retailers like Walgreen’s and Sephora leading the way in developing innovative in-store digital, mobile experiences and seamless content across touchpoints. Omnichannel experiences are particularly important to Millennials — far more than Gen X. Razorfish’s 2015 Global Digital Marketing Report (click for free, ungated access) suggests 3 key reasons: 1.Read the full article