Beacons Reaching Millennial Moms, But Not Necessarily Motivating Them to Buy

A new report from beacon proximity platform inMarket indicates that millennial moms in the U.S are getting the beacon message — literally — with more than 38 percent (or 3.4 million out of 9 million) actively using beacon-enabled apps every month. On one hand, this is a promising statistic for beacon proponents, as it confirms that via beacon technology, brick-and-mortar busi ...Read the full article