How Are Consumers Responding to Mobile Ads?

by Cynthia Diaz Shephard
How Are Consumers Responding to Mobile Ads? July 7, 2015 - Posted by Cynthia Diaz Shephard to News Among users of mobile devices, smartphones and tablets, Millennials are significantly likelier to respond to mobile ads in an array of ways when compared to Gen Xers, according to Marketing Charts. Millenials are individuals aged 16 to 34 and Gen Xers are individuals aged 35 to 54.Read the full article