How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace

by Jason Warnock
We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Google updated its algorithm to reward mobile-friendly websites. Shifts like this should come as no surprise to marketers, however. Consumer preferences have been shifting from desktop to mobile devices for a while, but before now, many speculated it was a short-term trend rather than a long-term phenomenon.Read the full article