Pass us a Kleenex: The brand’s new messaging hits an emotional note

by Tanya Dua
As a pioneer in its category, Kleenex has literally become synonymous with facial tissues. But the Kimberly-Clark brand doesn’t just want to be your defense against a leaky face. The brand is changing up its messaging with a tear-jerking campaign to strike a more emotional chord with its customers.Read the full article

Time for a Change

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