Programmatic Buying VS Performance Marketing

Over the course of the past ten years or so, the online advertising space has become overrun by “big data.” You know, that goldmine of information that’s supposed to ensure that the exact marketing message gets to the exact demographic/psychographic/whatever-graphic at the exact time? Funny how that hasn’t panned out and online advertising, for the most part, is still a big ‘ol crapshoot.Read the full article