Using Third-Party Data for Smarter Digital Marketing Strategy

by John Gagnon
There are a lot of compelling stats about back-to-school shopping that we could use to kick off this article. But as a studious, expert PPC marketer you really only need to know two things: this is the second-highest spending season, behind the holidays; and 49 percent of back-to-school shoppers planned to spend more in 2014 than they spent in the previous year.Read the full article