What Google’s New Cross-Device Benchmarks Actually Mean For Advertisers

by Matt Lawson
In late 2013, Google introduced cross-device conversions as part of the launch of Estimated Total Conversions. I’ve always thought it was a huge leap forward for the industry. These were conversions that were already happening, only we hadn’t been able to attribute them properly. Since the announcement, marketers could measure and act on all of those interactions that start a ...Read the full article


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Estimated Total Conversions: Cross-Device