2015 Global Ad Spend Forecast by Medium and Region

Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia. "Fast-track Asia" (China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand, and Vietnam) is expected to see the biggest increase in ad spend growth this year of any region (9.4%), followed by Latin America (8.Read the full article