Autoplay Video Provides Quick Engagement — But at What Cost?
Native video is on the rise across social networks. What’s more, big networks like Facebook, Instagram and Twitter have all adopted autoplay video, and while some might complain, autoplay video has been largely successful. Indeed, autoplay could come to dominate the ad market as it provides high levels of engagement, but should it to take center stage? Jeroen Wijering, foun ...Read the full article