Behavioral Data Gathering and the Challenge of the Digital Marketplace

by Jim Shannon
Behavioral Data Gathering and the Challenge of the Digital Marketplace July 8, 2015 - Posted by Jim Shannon to News Gathering behavioral data to gain insight into consumers’ habits and to help develop marketing campaigns has become firmly entrenched in the marketing industry. This trend will continue over the next three years, according to the “Getting Digital Right 2015” s ...Read the full article