Brands confront video metrics mess in an age of autoplay

by Shareen Pathak
Years ago, brands and agencies were doing a bit of soul-searching when what constituted an impression on a Web ad was up for debate. Was it someone just opening a page that an ad was on? What if the ad was, as GershonMedia president Bernard Gershon called it, a “shitty banner right at the bottom”? Now, the same questions is being asked with video views, thanks to platforms tha ...Read the full article