Copyranter: Everybody’s definition of ‘branded content’ is wrong

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. During Advertising Week here in New York City last September, the word “content” was spoken/tweeted several trillion times, many more times than “advertising.” Even the President of the United States, Kevin Spacey, said it.Read the full article

Buzzfeed CEO Jonah Peretti on the future of the media company's advertising offer

Jonah Perretti, CEO of Buzzfeed talks to The Drum about the media company he founded, his views on the growth of native advertising and how he sees media companies advertising platforms developing in the future.