Cross-Account Negative Keywords & Other MCC Tricks

by Frederick Vallaeys
AdWords recently made major improvements to the My Client Center (MCC) interface. MCC has long been a great tool for those managing several accounts, such as agencies with multiple clients or larger companies with so many keywords that a single account couldn’t hold them all. MCC did away with the need to remember multiple logins and aggregated most key metrics onto a single ...Read the full article