Facebook Dumps “Likes” In New CPC Calculation To Focus On Performance Outcomes

by Ginny Marvin
The once regaled Like is getting another kick in shin. Facebook is changing up the way it calculates cost-per-click to an approach that moves past its roots as a place for brands to win popularity contests by garnering “likes” to one that puts business performance objectives first. For advertisers that want to drive app installs or traffic to their websites, the cost-per-cli ...Read the full article