Searching For The Holy Grail Of Marketing? You Can Stop At The Universal Customer Profile

by Erik Bratt
When marketers talk about the future state of marketing, it invariably circles back to the ability to deliver the right message, at the right time, to the right person. Obtaining this rare ability requires several things, but none more important than the single customer view, also known as a universal customer profile, which is a holistic, aggregated understanding of the cus ...Read the full article