Snapchat lays the groundwork to court celebrities

by Lucia Moses
In its latest move to become a full-fledged media platform, Snapchat is eyeing celebrities. The app already has mainstream stars including Justin Bieber and Kylie Jenner among its users. One industry executive was told by Snapchat that it’s putting a big focus on making celebrities more active. Another observer, Rob Gregory, chief revenue officer at WhoSay, a social platform f ...Read the full article