Throwing spaghetti at the wall: The Atlantic’s video strategy

by Ricardo Bilton
The mad dash for digital video dollars has forced even the 158-year-old Atlantic to rethink and expand how its brand works in the new medium. In June, the magazine published “An Animated History of 20th Century Hairstyles,” one of many animated shorts that have become a successful, if incongruous, part of The Atlantic’s video output over the past year.Read the full article

An Animated History of 20th Century Hairstyles

The history of hairstyles in the 20th century is a lively one, from the Gibson Girl's chignon to the conk, which was worn by musicians like Sam Cooke in the 1920s, to Lucille Ball's poodle cut, and of course, feathered hair made famous by Farrah Fawcett. It was a century of fast-paced fashions, made memorable by the identities showcased by hairstyle. Watch more videos: http://www.theatlantic.com/video Subscribe to The Atlantic on YouTube: http://bit.ly/1pE29OW Twitter: https://twitter.com/TheAtlanticVID Facebook: https://www.facebook.com/TheAtlantic Google+: https://plus.google.com/+TheAtlantic


What Is a Sandwich?

We have a basic idea of what a sandwich is: two slices of bread with some tasty stuff in between them, just as the Earl of Sandwich so ingeniously envisioned back in the 18th century. But get past those basics for form, and the specifics of function can make things … tricky. Is a hot dog a sandwich? What about a wrap? What about a gyro? Has an open-face "sandwich," with its single slice of bread, been lying to us this whole time? Watch more videos: http://www.theatlantic.com/video Subscribe to The Atlantic on YouTube: http://bit.ly/1pE29OW Twitter: https://twitter.com/TheAtlanticVID Facebook: https://www.facebook.com/TheAtlantic Google+: https://plus.google.com/+TheAtlantic


Stunning GoPro Footage From the Front Lines of Wildfire

In the field with the Geronimo Hotshots, an elite crew of Apache firefighters who battle the biggest wildfires in the nation. Home for the Hotshots is on the San Carlos Apache Reservation in southeastern Arizona, where unemployment is high, and firefighting jobs are one of the few stable opportunities for work. "Your mom, your dad, your uncles, brothers, sisters, cousins—one of them probably fights fire," says Squad Leader Jeff Belvado. The Geronimo Hotshots are one of seven Native American hotshot crews in the United States who are sponsored by the Bureau of Indian Affairs. The film features GoPro footage from the Geronimo Hotshots' 2013 fire season, shot by crew member Samson Belvado. Watch more episodes of Field Notes: https://www.youtube.com/watch?v=UUo-Q8hhvB0&list=PLDamP-pfOskNHpDqdmO3bz-0DqacBri1q&index=2 Watch more videos: http://www.youtube.com/theatlantic Subscribe to The Atlantic on YouTube: https://www.youtube.com/channel/UCK0z0_5uL7mb9IjntOKi5XQ?sub_confirmation=1 Twitter: https://twitter.com/TheAtlanticVID Facebook: https://www.facebook.com/TheAtlantic Google+: https://plus.google.com/+TheAtlantic


When Will Robots Take Over the World?

At this year's Aspen Ideas Festival, we asked a group of futurists, technology experts, and artists to predict the future of robotics. So, will machines revolt against humans? Maybe not, but as Duke University professor Missy Cummings explains, they may have already won. "We don't even realize where robots are in our world," she says. Watch more videos: http://www.theatlantic.com/video Subscribe to The Atlantic on YouTube: http://bit.ly/1pE29OW Twitter: https://twitter.com/TheAtlanticVID Facebook: https://www.facebook.com/TheAtlantic Google+: https://plus.google.com/+TheAtlantic